We start by understanding the product purpose, who are the intended users and groups and what functionality is needed for each. Every product decision made should satisfy functionality for the most important user groups. As we work to understand the product, we separate the true product requirements from existing solutions.

Next we work on what the MVP will be and what follow-on functionality will be coming next. This is an important part in making sure that decisions made today don't limit future directions. If proof of concepts are required, they would happen here with user group check-ins to ensure each groups needs are being met.

In building the product architecture, we start with the data. Most databases are built to mirror services which makes growing products difficult as services change or are added regularly. By starting first with how the data should be organized and accessed, we help enable new services to be created or existing services to be changed much more quickly and easily.

Being able to track your product features and use cases is crucial to prioritizing your solutions. We help companies setup a system that is easy to maintain and use, ensuring features are combined for easier development and nothing gets lost.

At the end of the day, you need to have a clear idea of whether your product is working as intended. In order to understand this, we help companies create a set of analytical data that we help process and then use to help feed the product roadmap and lifecycle.

We help companies look at different pricing strategies and incorporate these into the product architecture. We start with understanding the value that your product is worth for your customers, segmenting your users into possible tiers to help find the right pricing strategy for you company.